When it comes to improving your business location on the map, you may have to add features and make the map location visible on search results. This marketing technique requires analytics and additional optimization to existing website and the map location profile. By going to the map location profile, you would be able to see different options on how you can optimize the search results.
Keyword targeting as a strategy
The keywords being used to search for your business on the map must be carefully analyzed and looked into. There are analytics and reporting that are available online for you to have access on the keywords and its performance and trends on similar industries or the same location. Keyword targeting is a strategy wherein you will align your map location’s presence to certain popular keywords that are being used to search for your business. By using the magento store locator extension on your web hosting tool you would be able to integrate the analytics on your location profile, so that your store can be easily found on the map.
Easy to use store locator extension tools
The extension tool is simple to use, and is a convenient way of boosting the search results by having geo-tagging feature on the store locator protocol. This makes it easy for any online user to search your business location on the map because it will not only appear when your business name is typed on the search field but would also appear on keywords being searched that are relevant to your business.
The mechanism behind this is similar to ad bidding but with the use of the extension tool, you will be banking on the relevance of your map location to the targeted keywords.